CLEVELAND (AP) — Fresh off her triumph at the Country Music Association Awards, Taylor Swift has netted a deal to create a line of greeting cards.
American Greetings Corp. CEO Zev Weiss says Swift’s abilities as a storyteller and songwriter make her a natural for writing cards that will appeal to all ages.
The Cleveland-based company said Tuesday that cards, gift wrap, stationery, online greetings and other related products overseen by Swift will begin appearing in the spring.
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Terms of the deal were not disclosed.
In a statement, Swift calls the opportunity to write and design greeting cards “a wonderful experience.” The 19-year-old Swift, who was named the 2009 CMA entertainer of the year, says she has always been fascinated by feelings and how people express them.
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On the Net:
http://www.americangreetings.com/
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