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7-11 CEO Joe DePinto Undercover Boss on Long Island


Joe DePinto, CEO of 7-Eleven, was featured on Sunday’s episode of CBS’ reality TV series Undercover Boss.

The series reveals what happens when CEOs go incognito as employees of their own companies. DePinto chose to show up as a new employee at several Long Island locations, including one in Southampton.


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“He’s amazed by the amount of coffee we sell,” said Dolores, an 18-year employee of the franchise who knows every customer who walks through the door, has five children, is on dialysis–and has no idea her new hire is her boss undercover.

“That’s why we’re selling 2500 cups of coffee a day,” said DePinto to the cameras. “Not because we have great coffee, but because we have people like Dolores.”

Watch the full episode of Undercover Boss here.

More articles filed under Long Island News,News


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14 Responses to “7-11 CEO Joe DePinto Undercover Boss on Long Island”

  1. Candy W says:

    Mr DePinto,
    1 hour ago, I purchased fuel at your 7-11 located on 6th ave & Alder st in Tacoma Wa. Your misleading green bordered fuel which normally indicates diesel, is actually a medium grade 89 octane gas. After 50 dollars in my tank, which by the way is a diesel, my truck broke down and I am currently waiting for a tow truck to take it 50 miles home. Then I will need to have a 2nd tow to a mechanic to have an expensive fuel extraction and possible damage to be repaired to my fuel lines and exhaust system. Please!!!! do all you can you stop this from happening to anyone else and use a different color for your medium grade gasoline.

  2. Kurt says:

    Disgusting, just watch the undercover boss episode and in 5 minutes i saw the cover grounds holder touch the top of the garbage can as she dumped the grounds and saw a guy free pouring his cream from a carton that anyone could easily handle and contaminate!!

  3. [...] (Image source #1) (Image source #2) [...]

  4. Sonya says:

    My name is SOnya and I watched this episode, I acually cried. I thought JOe was a great CEO, and never thought I would be writing this letter , But I had wriien like 20 checks to 7/11, and I had a money market accout wich I forgot they take out 50 dollars every year wll in turn all these checks hit at the same time and each time i would put money in 7/11 took it, these checks were only like 10.00 to 14.00 and 7/11 put my checks though multiple times and charged me 50 dollars each time, i have an accout with my father which has alzhimers and i could not get his medication, 7/11 took over 1300.00 out of my accout, my checks all together was not over 300.00. it was a simple mistake and I called 7/11 and they said there was nothing they could do, I asked them not to send the checks back though so i could straighten it out and on 2 occasions they said no, I had my navy federal accout for 17 years and I think I may have had 2 returned checks but not for 7/11. I wished the Ceo would recover some of these funds so that my father can have his medication which is 700.00 each month for 1 perscription. I never ask for help but this is rediculious, and the girls did not want to help me. She said you should have had the money in the account and not spend your dads money, duh that is why it was a hudge mistake, and i just didnt relize 7/11 put the checks back though again again and charge 50 dollars plus my bank 30 dollars. I paid most of it but I think I owe for 2 more, but my father does not have his medication and my family is ticked off at me, I tried everything please help Joe

  5. WELL I HAVE ASKED YOUR CEO TO LOOK INTO THE DEATH OF AN 711 EMPLOYEE IT IS A COLD CASE OF 30 YEARS COMING UP HER NAME WAS TONI MONETTE 1981 MURDERED AT THE STORE IN MOUNDSVIEW MINNESOTA > i HAVE NIT HEARD A THING ,IT WOULD BE NICE TO HAVE 711 INVOVLED TO GET THE STORY ON AMERICA’S MOST WANTED OR SOMETHING FOR THE BIG 30 YEARS COMING UP AND SEE IF WE CAN CATCH HER KILLER , I HAVE SEVERAL LEADS ON WHO WHEN I WAS FRIEND’S WITH HER BACK IN MY HIGH SCHOOL DAY’S . PLEASE HELP PLEASE EMAIL ME BACK AT LIVEINVESTIGATOR@AOL.COM THANKS FOR ANY HELP TO GET SOME KIND OF CLOSURE FOR THE FAMILY AND HER GROWN CHILDREN NOW THEY WERE VERY YOUNG WHEN SHE WAS KILLED IN THE STORE .

  6. Karlene says:

    Michael, Actually, it’s not a legal issue to give food to non-profits. There is a ‘Good Samaritan” law that protects individual and corporate donors from law suits because they are giving out of the goodness of their heart. The non-profit I work for receives 30,000 lbs of food a month from several large and small corporations.

  7. don says:

    joe is so full of it claims he takes care of his employees then let’s my brother in law go.

  8. [...] great example of a linchpin is Dolores at a New York 7-11 who remembers all her customers by name, what kind of coffee they like, and asks about their families. She isn’t just running a cash [...]

  9. I have enjoyed all 3 of the episodes thus far. I almost expected Joe to offer Deloris one of his kidney’s, but he didn’t.

    In addition, I thought was strange in this episode, was that the manager of the 7-11 with the maintenance issues wasn’t at headquarters (at the end of the show). I can thinks of several possible reasons, but I would like to know, Why.

  10. Rodney says:

    Dear Mr Joe Dipinto:
    We hope You’ll also hire more personnel in all the stores,because
    so many are understaff & underpaid,I use to work there,till I realize
    for the amount of work I was doing,I wasn’t being paid enough!

  11. Michael says:

    Dear Trey. Simply put it’s too much of a legal issue for any store or restaurant to give away the food they though away. Thank your fellow americans for suing everyone. No corporation will give away food, it’s a liability.

  12. Trey Noran says:

    Mr. DePinto, I asked your store several months ago and they told me that they throw breads and foods away.

    Could you help us with donations we terrible need it. Our web site is Hislovestreetminitries.com and my personal email treynoran@comcast.net I also watched the show this evening and loved your apperance on in. Support our cause please.
    Reverend Trey

  13. [...] [Long Island Press] Tags: CEO of 7-Eleven, DePinto, Joe, Joe DePinto, Long Island, Undercover Boss [...]