Super Bowl Halftime Show headliner Madonna just released the video for her new single “Give Me All Your Luvin’,” and it’s appropriately football-themed.
The video begins with cartoon-like writing against a brick wall: “Fans can make you famous, a contract can make you rich, the press can make you a superstar, but only luv can make you a player.”
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With cheerleaders Nicki Minaj and M.I.A. (both are featured on the single) cheering her on, Madonna emerges pushing a baby carriage, but has a leopard print bra on in no time.
Football players dote on her throughout the video, which is reminiscent of the tuxedoed men in her 1985 “Material Girl” music video. They even dodge bullets for her in one scene.
The single is from “M.D.N.A,” her 12th studio album set for release March 26.
On Friday morning Clear Channel premiered “Give Me All Your Luvin’” simultaneously across 95 radio stations and on more than 1,600 digital billboards in the United States, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the United Kingdom and is also on demand at iHeartRadio.com.
“This first-of-its-kind multimedia premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform – a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities,” Clear Channel CEO Bob Pittman said in a statement. The radio giant owns 850 stations nationwide, and estimated that Friday morning’s campaign would reach more than 150 million people internationally.
Madonna will perform her new song on Sunday at the Superbowl in Indianapolis.
With Associated Press
Watch the video here:
