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Small Business Saturday Kicks Off
Just as families saved room for dessert after their Thanksgiving feast, local mom-and-pop shops are hoping consumers have some shopping left in the tank for Small Business Saturday.
The annual day of shopping to support the local businesses that are the heartbeat of many communities across LI features dozens of stores and restaurants joining in on the Small Business Saturday fun this year.
The initiative, which was created by American Express, started three years ago to encourage shoppers to visit small businesses instead of the big box stores that dominate Black Friday—and now Thanksgiving—shopping.
Some of the largest retailers in the country didn’t wait for Black Friday to roll out their doorbuster sales this year and instead chose to open doors on Thanksgiving.
Last year, Small Business Saturday brought in an estimated $5.5 billion, according to American Express, and more than two-thirds of country is now aware of the latest shopping holiday.