24. Sal Ferro | The Long Island Press Power List

24. Sal Ferro

Alure Home Improvement

For several years Ferro, president of Alure Home Improvements, has been the face of home remodeling on Long Island, aided in large part by Alure’s participation in the wildly popular Extreme Makover: Home Edition television program. Although the show finally ran its course, Ferro’s Alure has kept marching forward. As the Press staff hunkered down in temporary offices during Superstorm Sandy, Ferro was one of the first people to reach out to the media with a simple message: make sure the Island rebuilds with local contractors, not out-of-state, fly-by-night storm chasers. Under Ferro, Alure has consistently placed the community first—as evidenced by his support for dozens of local charities—and his company’s success is a reflection of this mantra.