The launch of Target’s new limited-edition Missoni line could be considered too successful–the store’s website crashed due to the influx of visitors.
Target just launched a 400-piece Missoni collection this morning and as the sun came up and doors to Target unlocked, the tornado of people blew through grabbing everything and anything Missoni they could get their hands on. Not only did people flock to the store, so many people tried logging on to Target’s website, it crashed.
Target later issued a statement, saying it was working to get the site back up but that hasn’t happened yet.
The collection has been the most buzzed about and publicized Target collection to date. Items range from $2.99 to $599.99 and include clothing, housewares, a bicycle and a line of shoes. The madness can be blamed on the fact that once sold out, the stores will reportedly not be replenishing the supply.
Almost as soon as the stores opened, around the United States, shoppers stormed them. According to ABC, Seventy shoppers queued outside a Dallas Target store this morning, the Dallas Morning News reported and New York City Target stores in Harlem and Brooklyn, N.Y., were sold out in minutes. According to Huffington Post, the line around the West Hollywood Target store reportedly wrapped around the store twice, according to KTLA, and shopper Jennifer Wolfe tweeted that the West Hollywood store sold out in under 30 minutes. Huffington Post also reported that at the South Culver City location, the line that snaked around Target had reportedly begun forming at 5:30 a.m. At New York’s Hicksville Target, the Missoni racks were empty by 8:11 a.m.