The gift of champagne and wine is both classy and sophisticated, not to mention easy and simple. But to make gift-giving a little more special, dress up your bottle this season.
In what perhaps may be some of the most creative packaging ever, Veuve Clicquot has created a mailbox to hold its delicious Brut champagne.
In 2014, Veuve Clicquot held the Re-Creation Awards—an open competition inviting emerging designers from around the world to create their own interpretation of the Clicquot Mailbox. The original mailbox, created in Veuve Clicquot’s iconic yellow hue, was inspired by Veuve Clicquot’s rich history of correspondence and entertaining. To celebrate this history and pay homage to creative design, Veuve Clicquot invited artists and novices from around the world to interpret their own version. The winning design, created by Canadian designer Eileen Ugarkovic, represents freedom of thought, conveyed through graphic images of paper planes in Clicquot yellow, blue and white adorning the exterior of the mailbox.
“In creating my concept, I was inspired by Clicquot’s anchor, the symbol of hope,” said Ugarkovic. “When one thinks of hope, birds immediately come to mind. Birds also represent freedom and ideas. And since freedom and ideas are conceived on paper, I envisioned paper birds, or paper planes, flying into Madame Clicquot’s mailbox.”
Ugarkovic added that blue was chosen in addition to the brand color to symbolize Clicquot’s historical contribution to the city of Reims.
“Combined, these colors are regal and royal just like the Clicquot brand itself,” said Ugarkovic.
Feeling royal this season? The limited edition Re-Creation Awards Mailbox includes a bottle of Veuve Clicquot Yellow Label and retails for $49 at fine wine and liquor stores nationwide.
