Daniel Gale Sotheby’s International Realty, one of the nation’s leading real estate firms, recently announced the promotion of Abby Sheeline to senior director of marketing. Marion Weiler, senior vice president of marketing and business development at Daniel Gale Sotheby’s International Realty, made the announcement.
“Abby is playing an integral role in the evolution and growth of our marketing department, which is supporting the expansion of our organization while embracing the monumental technological changes that have revolutionized how we market ourselves and our listings,” said Weiler. “As the senior director of marketing in one of the top residential real estate markets in the nation, Abby is among the leaders of our award-winning marketing team that has set a standard for excellence in the real estate industry. She has risen to meet every challenge with vigor and insight, and we are fortunate to have her on our team.”
When Sheeline joined Daniel Gale Sotheby’s International Realty as a marketing coordinator in late 2005, the organization had ten offices along the North Shore of Long Island. Today, there are 28 offices that span Long Island from Queens to the East End. Social media giants Facebook and Twitter were in their infancy and the iPhone had yet to be introduced. Then everything changed, quickly, and along with it, real estate marketing as these and other new technologies and platforms enabled consumers to access market information on the Internet. Sheeline was among the team that pioneered social media in the company, setting up Facebook, LinkedIn and later Instagram. She also became immersed in video and other digital marketing and advertising platforms.
“We got all of these initiatives off the ground and now have a digital marketing group within our marketing department,” said Sheeline. “Our challenge is to be at the forefront of change, and to integrate that change and demonstrate its value to encourage widespread adoption by our real estate advisors. Part of what I do is to protect our brand through consistency of message and culture.”
A graduate of the University of Southern California with a degree in film, Sheeline began her career in film industry management, forming her own talent management company that helped to develop the careers of film industry personnel and manage intellectual property through negotiation of contracts with major studios, cable and other entertainment companies, independent producers and the networks. She returned to her native Long Island in 2003, applying her skills as director of an art gallery in Oyster Bay. An artist in her own right, Sheeline is a well-regarded photographer, with a specialty of photographing children.
Daniel Gale Sotheby’s International Realty is a $3.6 billion-dollar organization based on Long Island, with more than 950 real estate advisors serving New York City’s metropolitan area with 28 offices in Queens, Nassau and Suffolk, the North Fork of Long Island and Westhampton Beach. Clients benefit from a 360 degree approach to integrative, innovative marketing reaching today’s home buyers and sellers through products and apps they love, providing almost instantaneous market data. For more information, visit www.danielgale.com.
