Filienna Jewelry now sold at Matriark in Sag Harbor
BY CYNDI ZAWESKI
Located in the heart of the Hamptons, Matriark’s flagship Sag Harbor retail location has long been a mecca of expertly curated fashion, accessories and decorative objects.
The items are not only bespoke, they are empowering. All the products are designed and crafted women-owned brands. Its latest partnership with jewelry company Filienna is an elevated trifecta of beautiful, bold and altruistic.
For Matriark founder Patricia Assui Reed, Filienna was a natural fit for the boutique. The brand’s appeal transcends its elegant aesthetic with a powerful message of balance, positivity, and self-love.
Filienna and Matriark align aesthetically in terms of their feminine, bohemian, chic and individualistic styles, but the collaboration goes much further beyond the surface. The partners support women with a message of inclusivity and empowerment.
“Filienna doesn’t just sell femininity, positivity, and creative self-expression,” Reed said. “These are values that the brand promotes from within, with women leaders overseeing every division of the business, from design and production to promotion and operations.”
Henna design inspires Filienna jewelry collections. Henna is an ancient art of body adornment practiced by women for centuries. The brand set out to capture the ornate and delicate essence of henna design, crafted in blush silver filigree to last far beyond a traditional henna tattoo.
Blush silver is a special alloy or blend of metals that include precious silver, copper and other metals. The effect is that of rose gold, a universally flattering hue that brings feminine warmth to any wearer. The benefit of this metal is that, with proper care, blush silver retains its rosy hue but costs a fraction less than real rose gold. Filienna jewelry is versatile. It travels well, can be worn at the beach, at work or for special occasions.
“Crafting all Filienna jewelry in this uniform hue enables any woman to mix easily and max the entire Filienna jewelry collection, so she may adapt and layer the pieces for her needs and any occasion,” Reed said.
The Filienna mantra to “Be free, Be you” reflects Reed’s mission to create a safe space where women can come as they are to shop, commune, grow and give back. The shop is currently donating 10 percent of its profits, including Filienna jewelry, to The Retreat in Long Island, an organization offers a safe, local haven for families in crisis.
Matriark carries a full range of Filienna’s henna and filigree inspired jewelry online and in-store, including a selection of rings, bracelets, chains, pendants, and accessories from the Filienna Heart, Swirl, Star, Trillion, Baby B, Angel and Flower collections. Filienna jewelry ranges in price from $49 – $395. To support these women-owned businesses, visit Matriark in Sag Harbor or shop now at Matriark.com.
