Jason Wu for Target has officially launched and while most people are busy preparing for the Super Bowl, a slew of stylish shoppers across the nation are at Target preparing their spring wardrobes by getting their hands on what’s left of the new collection.
Jason Wu for Target became available early Sunday, Feb. 5 and while the line hasn’t shut down the website like the past Target collaboration with Missoni, almost every item is already sold out online except for a few shirts and a floral canvas saddle bag.
Back in January, Target Corporation officially announced it would be partnering with favorite of the First Lady, designer Jason Wu for a limited-edition collection of women’s apparel, handbags and scarves.
“By working with Target I was able to create an accessible collection that reflects my sophisticated design aesthetic” said Jason Wu in a Target press release. “As with my main collection, special attention has been considered into every detail and I can’t wait to see girls wearing and enjoying the collection.”
The collection consists of 53 pieces including A-line silhouette dresses, tie-waist shifts and high-waisted skirts, scarves and bags and has an American girl in Paris theme. The line ranges in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves.
“The collection’s Parisian inspiration is found in Wu’s exclusive muse for Target, Milu, a mischievous, illustrated black cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign,” reads a Target press release.
The collection will be available through March 6 at Target stores and on Target.com but only what’s left of it. In the first day alone, most of the stock is sold out and that doesn’t account for in-store items. If it’s anything like Missoni, there may be only one item left hanging on the rack.
The already-successful Jason Wu collection follows a similar Target collaboration collection from Missoni.
Back in September, Target launched a limited-edition Missoni line that caused the website to crash due to the influx of visitors in the very first day. Not to mention the scene at the stores around the nation; as the sun came up and doors to Target unlocked, the tornado of people blew through grabbing everything and anything Missoni they could get their hands on.