Foodie Card, Inc., which enables its members access discounts to participating restaurants, has acquired The Forking Group Agency, a New York-based marketing firm to help spread the word.
Foodie Card, which has been helping independent restaurants in the tristate area and beyond with marketing since the service was founded six years ago, made the acquisition last year and announced the deal in January.
“We are thrilled to introduce this expansion of our organization as we continue to demonstrate our commitment to innovation on behalf of the independent restaurant community,” said Jared Katz, CEO of Foodie Card. “Our marketing agency, The Forking Group, solves the need to consolidate all restaurant marketing under one roof and allows our experts to deliver one voice across all media on behalf of our clients and their brands. We believe this will empower our clients to achieve new business growth and success.”
The Forking Group is billed as pioneering a new era of marketing in the hospitality sector by offering its clients an omni-channel marketing solution that blends hospitality expertise with digital marketing solutions. It offers social media marketing, community management, email marketing, paid media, brand management, event coordination, menu creation, signage and more.
“The Forking Group was founded with a simple yet profound mission: to bring turnkey marketing solutions under one house so that our clients can focus on what they love: delighting customers with food and unforgettable dining experiences,” says Genna Apfel, who founded The Forking Group in 2020 and is staying on as agency director. “We believe that every hospitality concept has a story to harness that will elevate its brand and attract new and existing clientele. Our approach will help business owners reinforce their key strengths that differentiate them from the competition.”
Foodie Card members can access discounts by using their card at myriad participating restaurants across the region and donates a portion of its proceeds to local food banks.
For more information, visit foodiecard.com or theforkinggroup.com.
