George Moss, whose career spanned automotive, photography, electronics, technology and marine life advocacy, passed peacefully at age 95, at his
home in East Hampton earlier this month. George, who played a pivotal role in launching Rallye Motor Company, was surrounded by his family.
A spirited visionary, George, along with partners Peter Terian, John Colgate and Serge Toumaniantz, helped transform a modest European service garage located in Glen
Cove in the 1950s into Rallye Motor Company, Long Island’s leading luxury automotive group.
“I valued George’s friendship and guidance over the years, said Juliana Terian, CEO and president of Rallye Motor Company. “I’m very proud that the principles George
and our founders established over 65 years ago, continue to guide our company today.”
“The auto industry mourns the loss of a true pioneer,” said Mark Schienberg, president, Greater New York Automobile Dealers Association. “Through hard work,
commitment and a visionary spirit, George helped build one of the most successful luxury dealer groups in the country. His legacy lives on through the organization he co-
founded.”
Rallye Motor Company’s initial foray into automotive retail began with selling Maseratis and their parts. As Rallye grew beyond its Sea Cliff Road storefront in Glen Cove, George and his partners brilliantly established the Rallye brand foothold on Long Island, building a flagship dealership in Roslyn.
Under the stewardship of George and Peter, Rallye added prestigious luxury automotive marques such as Mercedes‑Benz, BMW, Lexus and Acura.
“I remember Peter telling the story of how the four partners gathered one evening to choose a name for their growing company. Each went home to think on the various suggestions, and the next morning voted unanimously on Peter and Serge’s choice, Rallye with an E, to reflect their focus on foreign imports,” recalls Terian.
George and Peter founded Rallye with a “family‑spirited” ethos, a value that still sets Rallye apart in the highly competitive automotive landscape.
“I had the pleasure of meeting Mr. Moss when I started at Rallye in 2000,” recalled Richard DeAngelo, general sales manager of Rallye Motors, a Mercedes-Benz
showroom, “Unbeknownst to me, there was a technical issue with my phone; whenever I would use my phone, Mr. Moss couldn’t use his. We struck up a great conversation about sales and he commended me for spending so much time on the phone. Although I was new to Rallye and very intimidated, his kindness set a positive tone that resonates with me to this day.”
After leaving Rallye, George remained lifelong friends with Peter as they supported one another in their individual pursuits.
For the past 35 years, George was a life trustee of the Woods Hole Oceanographic Institution, the world’s leading independent non-profit dedicated to oceanographic
preservation.
A service celebrating George’s life is planned for October of this year. For more information on George’s life, visit https://www.whoi.edu/who-we-are/about-
us/people/obituary/george-moss/
About Rallye Motor Company:
True luxury automotive lies in simplicity. And the art of simplicity lies in the details. For the past 67 years, Rallye Motor Company has meticulously perfected this vision for you. We invite you to experience the impeccable service that has become synonymous with Rallye. Step into one of our dealerships and discover a perfect curation of all the
amenities you would expect from a New York Luxury Auto Group with the service you deserve from our four outstanding luxury brands – Acura, BMW, Lexus and Mercedes-Benz. We bring automotive excellence to Roslyn, Westbury, Glen Cove and the North Shore of Long Island.
For more information, please visit https://www.rallye.com
