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All Things Real Estate: Failing is a choice

Philip A. Raices 2024 DC Convention – Copy

No matter what job or business you are involved in, there is a choice between success and failure.  Serving the consumer with above average service, being candid and upfront, with expertise gained from years of learning contributing to your knowledge, consistency, perserverence, diligence and a “never give up” attitude is a very important and all encompasing task.  It surely is not for those who may hate their position or job and want to escape and quit to become a self employed entrepreneur; but really does not understand the essence and scope of what is involved in becoming a stellar real estate agent or later on becoming a world class broker.

There are a multitude of variables to determine whether you have what it takes to enter the industry.  There are those that may show up for their job or position on daily basis.  Do their work 5 days a week, get a pay check and then go home for the weekend. That is your typical expectations for a job.

Being in middle or upper management is a different story, especially today. Many times there is no clock and you work on those projects that must be completed by a specific time schedule.  Granted you may get paid more money, but there are those moments and days that stress may take a toll on you mentally as well as physically.  Essentially this is part of your job profile that your boss conveys and delegates to you so he or she doesn’t have to deal with it.

You take on the responsibilities, presssure and deadlines to earn your weekly salary and wages, but your boss reaps the larger financial rewards as it always has been in the business world.  Real estate is very similar but now you are your own boss, being in business for yourself, but not by yourself, assuming you have the necessary support and back up.

One must have the necessary drive and all the other attributes and more described earlier.  Can one learn these most important concepts?  The answer is yes!  However, you must gain some passion about wanting to excel and be the best you can be.  Persistence with a “never give up” attitude is 90% of the battle.  Gaining the required and neccesary knowledge over time to become the expert is surely possible; but do you have what it takes?

Real Estate is a well defined business handling consumer’s search for the most valuable asset on average that most will purchase over their lifetime.  Moreover, selling homes, condos and coops also requires kid gloves in understanding the needs and wants of the homeowner as to what is required to begin a positive relationship.   Consumating a deal and getting to the closing table with the least amount of stress and glitches makes way for a happy ending.

Listening is another factor in becoming educated in questioning the homeowner as to why, when, what, how and where, in wanting or needing to sell.  Is it to upsize, downsize, health or marital issue, being near their children or something else?

Being a consultant in probing the important information will go a long way in establishing and seperating yourself from the typical salesperson who may only be interested in getting your signature for your listing.  More important is that it takes time to build that initial spark, leading to some rapport and a hopefully long term relationship in building a successful and profitable business.

There is always a little and sometimes a lot of pain in the path to success.  Most people want to stay in their comfort zones, where stress seems to be much less.  But when you’re not earning enough money in your job or get layed off and need to find another vehicle to increase your income to pay all those bills that are mounting up, stress is always evident and constant.

My belief is that real estate is one of the best and most advantageous methods in making this happen.  However, one must understand and come to the realization in order to perform your business properly and successfully.  In the beginning you will need to get out of your supposed “normal comfort zone” and step into the “uncomfortable zone.”  This is where you learn and earn in the long run.

Failure comes very easily when you don’t follow tried and true concepts and proper guidance and coaching, practicing each and every day until it becomes rote.  In the end hiring a real estate broker with many years in the business and success will assist you in keeping and taking with you as much of your hard earned and invested dollars as possible.

Benjamin Franklin was always heard saying, “By failing to prepare, then you are preparing to fail.  However, my 6 P’s are: “proper, planning, prevents piss poor performance.”©

Philip A. Raices is the owner/Broker of Turn Key Real Estate at 3 Grace Ave Suite 180 in Great Neck. For a free 15-minute consultation, value analysis of your home, or to answer any of your questions or concerns he can be reached by cell: (516) 647-4289 or by email: Phil@TurnKeyRealEstate.Com  or via https://WWW.Li-RealEstate.Com

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