Three books, Swedish movies, an upcoming American movie and now a clothing line: “The Girl with the Dragon Tattoo” popularity is spreading like wild fire.
H&M, the worldwide retail store, announced Wednesday that they will carry a Lisbeth Salander line, in honor of the anti-heroine from Stieg Larsson’s best selling trilogy.
Trish Summerville, the person behind the costumes for the American version of “The Girl with the Dragon Tattoo” created the line, which is based around the troubled character and is set to hit 180 H&M stores worldwide on Dec. 14—just a week before the movie starring Daniel Craig and Rooney Mara premieres.
“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world. I wanted the collection to have the essence and strength of Salander, with a fashion edge, and I’m pleased with the result! My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style,” Summerville said in a statement.
Larrson’s vulnerable character has become one of the more famous book characters in recent time, and her iconic image of ripped up jeans, leather biker jackets and dark hoodies inspired Summerville to create the clothing line.
“I love this collection and what we’ve achieved with Trish,” Anna Norling, Designer for Divided at H&M, said in a statement. “She has such an amazing eye, is so specific and has such a strong vision. The clothes are all about the attitude – they have a toughness to them but they are also really flattering. The collection is so much more than costume – it’s a fashion statement, it’s modern, and it’s right for now.”
The 30-piece collection “has the dark urban feel that defines her character, with leather jackets and trousers, torn jeans and slouchy hoodies all in industrial shades of black, grey, worn white or dark red,” the H&M statement said.
So, much like “Star Wars” and “Harry Potter,” there’s a good chance Salander fans will be geared up when the movie hits theaters on Dec. 21.