Theodore Alexander, one of the world’s leading luxury furniture brands, has officially opened the doors to its expansive new Design Center in Manhasset. This first-of-its-kind flagship is far more than a showroom, it represents a bold step forward in how the brand presents its unmatched quality, extraordinary breadth of product offerings, and exceptional service to both consumers and the design trade.
At 40,000 square feet, the Manhasset Design Center is 10 times larger than the company’s previous New York City trade showroom, making it the largest and most comprehensive Theodore Alexander location in the region (and the only location that is accessible to consumers). The new space was carefully chosen, with President Ed Teplitz noting, “The owners of the Design Center looked at many locations in the New York area, and they truly just fell in love with Manhasset. With Americana right across the street, it’s the pinnacle of high fashion, and we believe fashion and furnishings go hand in hand.”
Inside, visitors are invited to immerse themselves in the full scope of Theodore Alexander’s collections, spanning styles from traditional to transitional, casual, modern, and contemporary. The scale of the showroom allows clients to see, touch, and experience the variety all at once — something Teplitz himself admits even he hadn’t fully appreciated until now. Curated vignettes encourage mixing and matching, reflecting the way today’s consumers prefer to create eclectic, personalized interiors.
But it’s not only about the furniture on display. Behind the showroom lies the brand’s foundation of craftsmanship and artistry. With over 3,000 employees in their manufacturing facilities, many of them master-level craftspeople, Theodore Alexander is able to deliver pieces with remarkable detail, from hand-painted finishes that take more than 40 hours to complete to luxurious domestically produced custom upholstery.
Teplitz emphasizes, “We never sacrifice quality, no matter the price point. That’s at the core of everything we do.”
The Manhasset Design Center also strives to be a resource, not just a retail store. Designers can bring clients in to explore the vast assortment firsthand, gaining inspiration and confidence in their choices. A team of seasoned design consultants is available to provide guidance, helping customers avoid common design pitfalls and ensuring a seamless, enjoyable experience. From styling advice to post-purchase support, the service is tailored to meet and exceed expectations at every step. Most product offerings are stocked at the company’s warehouse in North Carolina, allowing for expedient delivery to customers in approximately one to two weeks.
For the community, this new flagship promises to become a destination. Theodore Alexander is committed to creating an environment that reflects the tastes of the local market while delivering a true luxury experience.
As Teplitz sums it up: “We want people to come here, to see and feel the difference, not only in the quality of the products, but in the way we care for our customers. Whether through personal styling, fast delivery, or simply the breadth of our offerings, we want to deliver the very best.”
To mark the occasion, Theodore Alexander will host a grand opening celebration at the Manhasset Design Center on Thursday, Oct. 16, from 6 p.m. to 8 p.m. Guests can enjoy showroom tours, champagne and light bites, live music, contests, and giveaways. The evening will also feature a special appearance by acclaimed interior designer, author, and TV personality Bobby Berk, who will be signing copies of his book Right at Home and having a meet and greet with attendees.
With its combination of size, scope, and service, the Manhasset Design Center positions Theodore Alexander as an unrivaled resource for the area, strengthening the brand’s presence while welcoming the community to discover, and celebrate, what makes Theodore Alexander truly one of a kind.
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