It’s the Cinderella story that’s sweeping the nation.
And the promo people at Madison Square Garden are using Jeremy Lin’s sudden success to try to ignite the Knicks fan base that was sulking after an 8-15 star that almost had coach Mike D’Antoni fired and Carmelo Anthony run out of town.
Well that’s all changed, hasn’t it? And it only took one made up word that will probably be a nominee for Webster’s Word of the Year when 2012 comes to an end.
And with Linsanity comes extreme pressure on the Knicks sensational point guard to continue his improbable story from benchwarmer to the man who is packing arenas even when his team is on the road.
So the people at MSG took rapper Eminem’s song “Cinderella Man” from the album “Recovery” and used it for a new promo.
The video features the 23-year-old point guard running through the lane and tossing up acrobatic layups as Eminem’s song plays in the background.
Since Lin has been thrown into the lineup, the Knicks have won six straight games, with five of those coming after he was named starting point guard.
Even more remarkable is that this improbable 10-day stretch for Lin and the Knicks came without Carmelo Anthony who is suffering from a strained growin, and Amare Stoudemire who was grieving the tragic loss of his brother.
Stoudemire returned to the team Tuesday night, and the Knicks continued their winning ways after Lin hit a game-winning three with less than a second remaining in the game.
Linsanity, Lincredible, Linvincible. Whatever you want to call it, it’s probably the story of the year in the NBA.