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Small Business Star: East End Insurance

East End Insurance is one of this month's Small Business Star nominees.
East End Insurance is one of this month’s Small Business Star nominees.
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Rooted in the community and built on trust, East End Insurance Agency of Southold exemplifies what it means to put people first. As a January Small Business Star nominee, the agency is recognized for its commitment to personalized service, long-standing local relationships, and their dedication to assisting individuals, families, and businesses protect what matters most. Through thoughtful guidance and strong community ties, East End Insurance Agency remains a trusted partner for individuals and businesses across the East End.

What do you love about being in this business / being an owner?

What we love most about this business is the ability to build real, long-term relationships. Insurance isn’t just about policies, it’s about understanding people’s lives, their businesses, and what they’ve worked hard to build. It’s incredibly rewarding to be a trusted advisor and to know that our guidance can provide peace of mind during both everyday moments and unexpected challenges.

How do you feel your business impacts the local community?

Our agency plays an important role in helping the community feel secure and supported. By working closely with local families, entrepreneurs, and organizations, we help protect livelihoods and promote stability. We also believe in being present and invested locally, which strengthens trust and reinforces the sense that neighbors are truly looking out for one another.

How did PSEG Long Island’s Business First Program support you?

PSEG Long Island’s Business First Program offers valuable tools and guidance that help businesses operate more efficiently. By identifying smart upgrades and cost-saving opportunities, their program helps streamline operations while staying focused on delivering excellent service to clients and the community.

What role do you think small businesses play in promoting energy efficiency within the broader community?

When local companies adopt more efficient practices, it sends a message that sustainability and smart energy use are achievable and worthwhile. Small businesses have the opportunity to lead by example.  Those efforts benefit the community both economically and environmentally.

How do you feel about being a Small Business Star?

We are thrilled to be recognized as a Small Business Star! It’s a meaningful acknowledgment of the work our team does every day and a testament to the relationships we’ve built over the years. Most importantly, it reflects our ongoing commitment to serving our community.

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