Gwen Stefani has been successful with her two existing fashion labels, L.A.M.B and Harajuku Lovers, so why not start a new line?
The singer will work with Target to make a children’s line of clothing and accessories called Harajuku Mini, according to the Daily Mail.
According to The Look, Stefani told a fashion trade publication that “Harajuku Mini is a dream come true. I’ve always wanted to do a cool children’s fashion line inspired by the super cute and playful kid’s clothing you find in Japan.”
Harajuku Lovers came out in 2005, and was named after the singer’s back-up dancers, the “Harajuku Girls.” Harajuku Lovers aims for “Kawaiiness,” or cuteness in Japanese. Stefani’s L.A.M.B. Line is more mainstream fashion than Harajuku Lovers.
And smaller sizes means cheaper prices compared to the 41-year-old’s other fashion lines, with prices ranging from $3.99 to $29.99 for the new children’s line.
How does Target feel about having Gwen Stefani on their fashion team? According to Daily Mail, the senior vice president of apparel and accessories of Target, Trish Adams, said that “Gwen is a creative force and her ability to create fun, wearable fashion made her an ideal partner for Target.”
Stefani has mentioned that her two sons, Kingston, 5, and Zuma, 3, show similar style to the new line of Harajuku Mini, which will hit stores in November, with more styles on the way next January.
Stefani told the Daily Mail that, “The whole idea is about being creative, expressing your own individuality and having fun getting dressed.”
So, take a look at what Kingston and Zuma have been sporting around town, and you’ll have an idea of what the chic and cool children’s apparel will look like. There is no website to show the line before it hits stores, so customers will just have to wait for the debut in November.