This past week, BRIDES.com launched its very own virtual brides dressing room. It comes as the world’s first try-on simulation that allows brides-to-be to try on gowns galore on a virtual version of themselves.
The new technology created by ModiFace, on the bridal site automatically conforms dresses to realistically match any body shape, posture or size. BRIDES Dressing Room, which is sponsored by Lord & Taylor, provides a custom closet featuring wedding gowns, bridesmaid dresses and mother-of-the-bride dresses.
A user must upload a photo or select a model and then select from wedding gowns, bridesmaid dresses and mother-of-the-bride styles.
After the try on, users can share favorite looks with family and friends to get their opinions.
“The BRIDES Dressing Room and Beauty Salon take online shopping to a whole new level, helping even the busiest bridal parties determine their wedding-day style to make confident and informed purchasing decisions. Virtual try-ons allow brides and bridesmaids the opportunity to vet their style in the privacy of their own homes allowing for a more focused shopping experience when they arrive in stores,” said BRIDES VP, Publisher Carolyn Kremins in a statement.
Additionally, visitors can use another cool feature on the site called Brides Beauty Salon. It allows users to apply virtual makeup, skin-care, perform anti-aging visualizations and try different celebrity hairstyles. Afterwards, users can link directly to a salon to make an appointment or purchase.
“Our mission is to provide the best customer experience and this is an innovative way of making online shopping interactive, fun and more personal,” said Amy Avitabile, SVP of Marketing at Lord & Taylor in a statement.