The Situation Suing Abercrombie & Fitch

The cast of “Jersey Shore.” (Associated Press)
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The cast of "Jersey Shore." (Associated Press)

According to TMZ , The Situation filed a lawsuit against Abercrombie & Fitch—This comes a few months after they asked him not to wear its clothing.

TMZ reported that The Situation filed a lawsuit in Florida and is claiming Abercrombie has infringed on the GTL and the Situation trademarks.

Back in August, Mike “The Situation” Sorrentino was asked publicly by Abercrombie & Fitch to stop wearing his clothes.

Pictures from the Long Island Jersey Shore Casting Call

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” read an Abercrombie & Fitch press release.

A spokesperson for A&F told the media that the offer is extended to all Jersey Shore cast members.

The move looked like a publicity stunt for Abercrombie & Fitch, a retailer that’s known for hiring shirtless models to stand in front of its doors, and once issued shirts the featured “Jersey Shore” sayings.

Around a year ago, the company released shirts that read, “The Fituation” and “GTL,”

“Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux,” tweeted cast member, Pauly D.

MTV agreed and called the diss a “clever PR stunt.”

“We’d love to work with them on other ways they can leverage ‘Jersey Shore’ to reach the largest youth audience on television,” MTV said in a statement.

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