There’s a new version of “Wordle,” the mega-popular web browser game with the green, yellow, and gray boxes, and it’s called “LongIslandle.”
That’s right – Discover Long Island has created a spin-off of “Wordle” that only accepts words related to Long Island. It launched on the local tourist destination marketing agency’s website on Friday, Feb. 18.
“Our team keeps a keen eye on the latest trends to keep Long Island top of mind for local, national, and global visitors and ‘LongIslandle’ is the latest example of that out-of-the-box thinking,” said Kristen Jarnagin Reynolds, President and CEO of Discover Long Island. “It’s no accident that Discover Long Island has been lauded as an industry leader for our innovative use of social and digital channels and this new ‘LongIslandle’ is a unique and subtle marketing opportunity for the region delivered to puzzle fans in a fun format.”
In the game, you get six tries to guess a five-letter word. The game shades the box behind the letter green if it is correct and in the right spot, yellow if it is in the word but not the correct spot, and gray if it’s not in the word at all. These are all hints for you to make your next guess.
Each day, there is a different word to guess and every person who plays gets the same puzzle. “LongIslandle” works exactly the same, with only words relating to Long Island in the database. Anyone can also suggest words to add (they must be five letters) through the Discover Long Island webpage or by messaging the organization on social media. Discover Long Island will give prizes to those who submit words that are chosen for the game.
“LongIslandle” already has at least 18,000 players as of Tuesday, and the webpage has about 23,000 total views, according to Justine DiGiglio, vice president of communication and partner relations at Discover Long Island.
“It’s absolutely driving traffic to our website,” DiGiglio noted. “The word list is definitely growing and the more submissions we get, the longer the list gets, and they may get trickier as time goes on and the words are used up.”
The original “Wordle” quickly became an internet sensation, especially over the past two months. Since the code for “Wordle” is open source, many new versions have emerged, including one with words related to Taylor Swift called “Taylordle.” The Long Island spin-off of “Wordle” is the first destination-based version to be made.