Apple is known for its simplicity and aim to make use of technology easier for its consumer. However, this may soon change.
App makers are in the process of being forced for a change by Apple. The use of iPhone and iPad apps will not be as easy anymore. It will take more than just a click to be linked into the websites of some app makers like Amazon, Netflix, and Hulu. Subscriptions to services, such as Hulu Plus will require additional manual input for instance, since the direct link will be removed from the app icon.
The reason for this inconvenience is because Apple wants all of its in-app purchasers and subscribers to go though iTunes, the system which counts for 30 percent of its total sales. The positive side of this may be that Apple is in fact acting in the best interest towards its customer, by arguing that iTunes is the simplest method for purchasing subscriptions.
Larger businesses are refusing to give Apple 30 percent of their sales just because they won’t or they can’t.
The force will eventually lead to a sales increment due to the easy use of the product with a single step.
So in the end Apple still keeps it simple for its customer, by giving the “middleman” a hard time. As the experience of the user will worsen it will eventually force the app makers to give in and settle with Apple.