Facebook, with its 750 million and growing users, and Time Warner, with its numerous media outlets, both agree that all types of bullying must be stopped.
According to the Associate Press, on Tuesday June 12th these two companies agreed to work together to inform people about bullying and provide them with ways to report it when they witness it.
They will not only be using the Internet to get their message out, however. They will also use other forms of media such as radio, magazines and television. Cartoon Network, a channel owned by Time Warner, has even adopted an idea they call “Stop Bullying: Speak Up” to be used in their shows.
Bullying is a major problem in our society today. According to a study done by The American Justice Department, during the teenage years one out of four teenagers will be bullied. An i-SAFE foundation’s study found that more than 1 in 3 teenagers have been victims of bullying threats on the Internet.
Sheryl Sandberg, Facebook’s chief operating officer, explained their plan by saying “We believe that by working together with parents and teachers, we can teach young people to speak up and stop bullying,” reported the Associated Press. They plan to have this application up and working on Facebook by the end of the summer. According to Business Wire, the new application will provide Facebook users with the ability to make personal pledges to fight bullying.
Together, these two companies control all the major media outlets. “In partnering with Facebook for the next phase of our effort, we will now be able to communicate this important message to an even broader audience. I’m confident that through our multiplatform approach and combined resources we can inspire even more people to take action against bullying,” says Jeff Bewkes, Chairman and CEO of Time Warner Inc.
Time will only tell how well this program will work, but for now we can only hope for the best.