Kim Kardashian has been replaced.
Instead of Skechers choosing Kim Kardashian for this year’s Super Bowl ad for Shape-Ups as they did last year, they’ll feature a French bulldog.
The bulldog will be wearing Skechers’ GOrun shoes. According to People, the shoes are part of Skechers new high-tech line.
His name is Mr. Quiggly and he’ll be featured in the new campaign that also stars Dallas Mavericks owner Mark Cuban.
According to Skechers, he’ll use humor to illustrate how SKECHERS now produces performance footwear that’s exceeding expectations and impressing runners and athletes everywhere.
“Designed by the Company’s Advanced Concepts Team after three years of research working with elite runners, the radically lightweight Skechers GOrun minimal running shoe features mid-foot strike technology and GOimpulse sensors for enhanced sensory feedback,” Skechers said in a press release.
Skechers GOrun is currently available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.
While it may seem that Kardashian has been replaced, some say it’s not accurate to say that. The company noted that their contract with Kardashian came to an end last year though they wish to work with her again.
Check out Kim Kardashian’s Skechers commercial.