Today, Budweiser revealed a new can design.
That’s right, Budweiser has done it again, this will mark the 12th time the beer company has changed its can design.
The can has been updated to dramatize the iconic Budweiser bowtie along with the recognizable hallmarks.
“Budweiser’s success is rooted in aspects of the beer that will never change – a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president, Budweiser in a statement.
Budweiser’s new “bowtie” can along with secondary packaging designs come as the global standard at a time when the brand continues to expand international.
Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer’s unique Beechwood Aging process and 135-year long commitment to quality.
“This new visual identity is one of many steps in our quest to reinforce Budweiser’s role as a true global beer brand. Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser’s bond with consumers around the world,” said Frank Abenante, vice president, Brands, AB InBev in a statement.
The new design will hit the public this summer before debuting around the world later this year.
