At the end of the month, the Longines Masters of New York will not only bring four days of elite show jumping competition to Long Island, but it will also bring a unique, immersive guest experience called the Prestige Village to ticket holders. Led by Title Partner, official timekeeper and watch, Longines, the Prestige Village will be the Longines Masters Series’ hub for guests to browse and shop for the newest gear, styles and equipment in both the luxury and equestrian industry.
Shoppers can peruse brands such as Hermès Sellier and Sam Edelman; Automobili Lamborghini, who will showcase their newest Super Sport Utility Vehicle model, the Urus; Longines, who will display the Conquest V.H.P. “Very High Precision” and Longines Grand Prix Trophy; and Ariana Rockefeller, who will debut her new limited edition saddle bag designed exclusively for the Longines Masters of New York.
Riders, both professional and amateur, can try the latest in equestrian fashion with items from long-time partners and leading brands such as Kingsland, Equis, Romitelli Boots and LA Saddlery, as well as newcomers like recently launched Vestrum Italy and New York-based Free Reign. Saddle makers CWD and Voltaire will feature their top of the line product and Tagalo will share their newest technology.
Brands like Mark Cross, Devialetand Beck & Heun will have interactive booths for guests of all-ages to lean into their equestrian calling. Draw out your competitive spirit at the Mark Cross booth, where the historic Riders Masters Cup trophy will be available for fans to take pictures and #waveyourflag before being awarded to the winner of the second stage of transatlantic duel between the Riders USA and Riders Europe. Once inspired, stop by Beck & Heun, the official makers of the jumps for Season III of the Longines Masters Series, who will showcase their jumps and create an interactive children’s course for young riders to hop over and dream of their days in the big arena. Step into an immersive sound booth and play your favorite pump up song in the Devialet Immersive Sound Room and experience the power of the Phantom.
In addition to shopping, the Prestige Village will also provide guests with a unique, immersive experience with access to musical performances, parties and never before seen access to some of the world’s best riders. From meet-and-greet sessions to watching riders prepare to enter the ring, fans will have the chance to get up close and personal with their idols in a manner unparalleled in show jumping.
Looking to bring home a horse? The Prestige Village will set the stage for a number of artists and galleries to display their equestrian-inspired work. These artists and galleries include international graffiti artist El Nino who will spice up the columns of the venue with splashes of color, Jen Brandon Art and Donna B. Artist Rita Dee, will showcase, amongst others, her sculpture, “Trailguide” a life-size sculpture made of driftwood commemorative of 1956 Olympic cavalry mount, while Lisa Cueman and Donna B will each show their exquisite artistic range in photography and paint, while and Jen Brandon compliments her Custom Horse & Pet Portraits with a live painting demonstration.
