Arch West Died:Doritos Creator Dies At 97

Associated Press

Arch Clark West died last week in Texas, leaving behind the tasty treat that made him famous.

West, creator of Doritos, died Tuesday, September 20. He died of natural causes at Presbyterian Hospital in Dallas. He was 97-years-old.

West is being remembered at a graveside service, which is scheduled for 10:30 a.m. October 1 at Restland Memorial Park in Dallas.

But West’s family isn’t letting him go down in the dirt without his most famous triangular treat—According Dallas News, West’s daughter Jana Hacker said the family plans to sprinkle Doritos at his graveside service.

Tributes.com posted an obituary. It read, “West, Arch Clark was born September 8, 1914 in Indianapolis, IN and passed away September 20, 2011 in Allen, Texas. He is survived by sons Jack West, Richard West, and Greg West and daughter Jana Hacker.”

The Doritos line was first introduced in the 1960s and has since become a foodie favorite. Over the years, the line has reportedly expanded to include 23 flavors, like Nacho Cheesier.

According to the Associated Press, West worked as a marketing vice president for Frito-Lay in 1961 in Texas. The story of Doritos started when West was on a family vacation near San Diego. He found a snack shack selling fried tortilla chips and according to the AP, West got a lukewarm corporate response to the idea but conducted marketing research that eventually led to the introduction of Doritos.