A video of the innovative new ketchup bottle has gone viral and has foodies rejoicing.
“The latest invention from MIT has quickly become a most-viewed video,” reads the caption of the new YouTube video that shared the new invention with the world: a new ketchup bottle that pours ketchup like milk or water.
It’s called LiquiGlide and its thanks to MIT PhD candidate Dave Smith along with his team of mechanical engineers and nano-technologists from the Varanasi Research Group.
The new ketchup bottle features “structured liquid,” which is a bottle lubricated like a liquid, according to Gothamist. The special coating that is reportedly non-toxic and expected to be FDA approved, makes the inside of the bottle slippery so the ketchup slides out, according to Fast Company.
“It’s funny, everyone is always like, ‘Why bottles? What’s the big deal?’ But then you tell them the market for bottles — just the sauces alone is a $17 billion market,” Smith told Fast Company of the solution that isn’t limited to just ketchup bottles and can be used for mayo and mustard too. “And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year.”
The invention has become a crowd favorite. It reportedly placed second in MIT’s $100 Entrepreneurship Competition. And it’s already a hit online with thousands of views since being posted this week.
Check it out.