Cold Spring Harbor-based Daniel Gale Sotheby’s International Realty is partnering with Waze, the California-based popular navigation app, to alert the app’s users to open houses on Long Island, the company recently announced.
The realtor’s logo, a whale, will appear as a pin on Waze maps, notifying users of details of open houses. A separate detailed takeover ad with additional information about the open house will be revealed to the user when the vehicle is at a complete stop.
“Technology has revolutionized the real estate industry, and we will continue to stay on the cutting edge as new technologies and applications develop,” said Marion Weiler, senior vice president of marketing and business development at Daniel Gale.
The partnership is the first of several rollouts this fall that will introduce new concepts in marketing to help agents be more effective and add more value to the agent-client relationship, the realtor said.
“Regardless of what technology can offer to help in the home buying and selling process, real estate remains, at heart, a people business,” Weiler added. “An experienced, knowledgeable and local real estate agent can do what no technology can do on its own, that is, provide the human connection that can seal the transaction with the right buyer, at the right price. Technology may lead you to the house of your dreams, but it takes the right real estate professional to lead you through the process.”
