If you’re looking for farm fresh produce but don’t want to drive all the way out to the East End for some greens, you’re in luck. This Saturday, the New Cassel Farmers Market opens for its fourth season, once again offering local residents a chance to stock up on the finest of local produce, including berries, watermelon, onions, beets, celery and more.
The market, which has met with success since opening in the parking lot of First Baptist Church on Prospect Avenue four years ago, is a joint collaboration between Sustainable Long Island and the Unified New Cassel Community Revitalization Corporation.
“The ultimate goal of the market was to bring fresh, affordable produce into areas that would likely not have access to fresh produce,” says market manager Traci Caines. Prior to New Cassel’s first supermarket opening in 2013, the market was the sole source of fresh fruits and vegetables for many in the neighborhood.
It follows a “youth market model,” and is staffed by Westbury teens; some of whom are paid while others are volunteers. The teens undergo several training sessions where they learn different areas of the market, the types of produce and proper handling. Caines notes that this model teaches teens valuable skills that they can use well beyond selling season.
“With the youth market model, we want to engage and employ the youth in areas of nutrition and local agriculture, and give them the training they need to operate the market and tools in terms of customer service and safe food handling and financial literacy that will carry them beyond market season,” says Caines. “And that’s something they can give back to the community.”
The produce, which includes melons, gourds, lettuces, onions, scallions, beets, celery, potatoes and the best sellers, corn and apples, come from eight farms in eastern Long Island. Thanks to a donation by Long Island Compost, the produce is transported for free each week to the market.
The market relies heavily on grants from organizations and the help of community volunteers. Both have been a challenge in recent years and Caines says they’re continually looking for more partnerships and people to get involved in the market.
Caines’ vision for the market goes far beyond just selling fresh produce. She would love to see the market become a place where families can come and enjoy themselves, and where kids can learn more about healthy eating.
“We want to look at developing the market into a place where kids play and learn,” Caines said. “Not just face painting and balloons, but planting their own vegetables and incorporating the fun aspect with learning and providing education for parents and children to want to eat better.”
The market will have their opening day festivities this Saturday, July 26 from 11 a.m. until 4 p.m., or until they sell out. There will be a Hearts for Arts block party in conjunction with ArtsBuild New Cassel.
“You can expect to see lots of fresh produce, friendly faces, and people who love art,” says Caines. “We’re all just really happy to be here for a fourth year.”
The market will be open every Saturday at 212 Garden St. in Westbury until November and accepts cash, credit/debit, WIC and EBT. To find out more email newcasselfarm@gmail.com
